The Basics of a Good Logo Design
Having a company trademark designed is not something you "get over and done with". It is not just some small coloured graphic you put on business-related materials or websites to liven up the view. It may be small, but it is one important aspect of your branding that will be at the forefront of your target audiences' consciousness.
A logo mirrors a business' commercial branding through shapes, text, colour and images. It is to inspire immediate recognition, admiration, and trust in a company or product and make it appear superior. A symbol is also used to distinguish non-commercial organisations.
Help yourself to these 5 basic rules for an effective logo design.
- It must be beauty made simple.
- It must have an original quality.
- It must be memorable and timeless.
- It must have versatility.
- It needs to be essentially appropriate.
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The same principle that worked with those unforgettable songs of decades past applies to logo-designing: simple images and melodies allow easier recall and recognition. Simple does not necessarily mean boring, though. Well-made graphics are unique and have unexpected features without looking cluttered.
Originality does enhance audience recall of your product or service. The last thing you'd want is your target audience mistaking your brand for some other company.
When your company trademark isn't overdrawn, both the unique and dominant features will appear well-defined, making it easier for the audience to appreciate and remember it. Timelessness means that it will still be effective and relevant 10-50 years from now. Remember the scarlet-and-white logo of that popular hundred year old carbonated drink?
A good branding image should be functional over various communication mediums and can be scaled to any size. It must be able to work when just one colour is used, as well.
If you are selling children's toys, your store's graphic would be relevant with lively colour and childish fonts. However, this would be an entirely different story when dealing with fine-dining restaurants.
