Is your website optimised for mobile viewing?
Approximately two-thirds or more of the Australian population own a smartphone according to research, which shows increasing time is being spent online using the devices. Some interesting implications for business is the fact that increasing numbers are using their smartphones to research businesses (including local suppliers and services), purchase products via their mobile device, and to research goods and services at home and while out shopping.
Unfortunately, however, much of the web isn’t optimized for these mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on the screen. Not only are mobiles being used but so are a multitude of different devices including ‘phablets’, tablets, iPads, iPods, desktops, game consoles, TVs, and even wearables like watches – all with different screen sizes.
So can businesses afford to have a website that isn’t optimised for mobile? These screen sizes are always going to be changing, so it’s imperative that your website can adapt to any screen size, today or in the future.
Responsive layout, including navigation, changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns. The responsive design responds to the needs of the users and the devices they’re using.
All HotsWots new websites are designed to be responsive for optimal viewing on mobile devices whatever the type of website.
Call us today to find out how HotsWots professional designers can help you integrate a responsive design if your website was built before the mobile trend took off.