When people talk about creating a brand they are not just talking about your logo. Your logo is the visual symbol for your brand. Your brand is the way your business is perceived in the market place by your customers and clients. So it’s not about what YOU say about your business, it’s about what OTHERS say about your business.
Your brand equity is about creating a relationship and a strong bond that will grow over time. Your aim is for it to be so strong that it will have the power to generate more money for products or services over other lesser known brands. Continue reading