Tips for a great website – #6 database

Tip 6 – capture your visitors’ details

Building a database of people who are interested in what you have to offer on your website should be a vital part of your website strategy. These are often referred to as ‘warm leads’. These people may not be ready to buy immediately but by building a good relationship with them via email marketing or newsletters and staying in touch with them, they will remember you when they are ready to buy!

Many business owners do not realize this, but the real value of their business is actually the list of customers they have built up over the years. After all, your customers are the backbone of your business, and a business with a big list of customers can “tap into” that backbone at any time. You may have a ‘special’ that you want to offer or a new product or service.

So how do you get people to leave their details or ‘opt-in’ to your website?
The best way is to offer your visitors something that they would like in exchange for leaving their details – some tips around the subject of your website that they have searched to find you; some free advice that will allow them to make a more informed decision about the product or service that they want; a free consultation so they can ‘try before they buy'; or regular updates in a newsletter. You may have to test some different strategies before you get one that works well for you.

Then how do you collect your visitors’ details?
We recommend some good email marketing software like MailChimp or Aweber. There are many good softwares around and you just need to do a bit of research to see which one works best for your requirements. At HotsWots we use MailChimp for a lot of our clients – it is free to set up, you can import an existing database, and we can design branded newsletters for you that are easily editable by you for your updates.

HotsWots is a website design and development business with personal customer service that encompasses cutting edge design with technical expertise and an understanding of online marketing & SEO. If you would like us to set up a ‘capture form & database’ on your website, contact us at http://www.hotswots.com

Tips for a great website – #3 purpose

Tip 3 – be clear about the purpose of your website

Branding websites aim to build the “brand” of a business – to create brand awareness and generate brand loyalty. This kind of advertising is like what you would see on TV or in magazines. The theory is that if a customer sees your “brand” enough times they will eventually buy something from you.

Direct response websites (like direct response ads) are designed to get people to respond right away to a call to action whether it is to contact you, leave their details on your site for more information or for a free give away, to buy something, subscribe to a mailing list or phone your business… or any other action you want your visitors to take. The focus is on taking action NOW.

Web sites should work like direct response ads if you are interested in building your database and making more sales! Make sure you use a strong call to action so that your visitors don’t have to guess what you want them to do.

Most important is to have your strongest call to action above the fold (so before your visitors need to scroll down the page) but you can have another call to action below the fold near your footer or at the bottom of your sidebar (if you have one in your layout). This way, you are directing your visitors to take some kind of action no matter where they are on your page.

Remember to measure and test to see which call to action works best for you and your website. Try a different call to action on different pages or you can make a uniform call to action but change it after a period of time. Keep your eye on your Analytics and you will soon see what brings the best results.

HotsWots is a website design and development business with personal customer service that encompasses cutting edge design with technical expertise and an understanding of online marketing & SEO. If you would like to get more conversions from your website, contact us at http://www.hotswots.com

Tips for a great website – #2 get attention

Tip 2 – website attraction

Does your website pass the 8-second test?

On the internet you have maximum 8 seconds ONLY to capture your visitors’ attention or they will be gone.  So as well as site speed your content needs to be able to grab your visitors fast.

Every website needs to answer the following questions in the first 8 seconds if their visitors are to stay, engage and take action. These are:

  • Why am I here (i.e. – What is your website about?)
  • Why do I care (i.e. – What’s in it for me?)
  • What should I do now (i.e. – A clear call to action)

There is no point having the most amazing creative design but no one can work out what your website is about. Believe me, no one will hang around long enough to find out. Your visitors need to know immediately what you do if they are going to stay longer than 2 seconds.

Then they will be interested in what’s in it for them. Why are they going to buy from you or engage your services? What makes you different from the rest?

Then if you have what they want, you need to tell them what to do next. Buy now, call now, add to cart, leave your details etc. Make it easy for them and direct them where they need to go – and please make sure all your links actually work!

Generally, when people are reading a website they do not read every word on the page but rather they skim the page with their eyes moving from left to right, sweeping down the page generally to the area ‘above the fold’ first. ‘Above the fold’ is everything you can see on your computer screen before you have to scroll further down. So the information at the top of the page is ALWAYS the most important. Keep your language simple and easy to understand.

If you are writing an article, you start off with an introduction, build up to the points you want to make and finish with a conclusion.  Writing for websites is the complete opposite!

Start with your most important information or points at the top of your page (all critical information as we have mentioned above should appear above the fold, in other words what you see immediately before you start scrolling down the page!) and add less important information below. There is an art to writing well and there is an art to writing well for the internet and not everyone has it! If it is not one of your strengths, get a professional copywriter to write your content for you. The money will be well spent!

Your headings are the most important things on your page.

Headings,sub headings, bullet points, different size fonts, bold text or italic text and good quality, relevant photographs and diagrams all make it easier for your visitor to scan your page and decide if they are interested enough to stay on your site ……….. or leave QUICKLY! 

website design


Long pages of unbroken text are too difficult to scan quickly for key information and will not keep your visitors on your site for long.

So remember, if you combine a stunning, simple design (and this can still be creative) with easy navigation (no more than 2 clicks to get anywhere) and keep in mind the 8-second test, you will find you your website is definitely on the right track.


HotsWots is a website design and development business with personal customer service that encompasses cutting edge design with technical expertise and an understanding of online marketing & SEO. If you would like us to check the 8-second rule on your website, we will do a FREE test for you. Contact us at http://www.hotswots.com

Tips for a great website – #1 speed

Tip 1 – website speed

What makes for a successful website? There are actually lots of factors that contribute to a successful website but we are going to give you 8 tips over the next few days that will get you thinking about how you can improve your site. Keep your eye out for your tip each day!

Google is obsessed with speed! Did you know that Google includes website speed in their search ranking algorithms? Website speed reflects how quickly a website responds to web requests. Continue reading