why

Why does your business need a website?

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Basically the main reason you or your business requires a website is to establish a presence online. Millions of people worldwide have access to the world wide web every day. No matter what your business is or where your business is located, you can’t ignore the powerful search engines and all the millions of people who use the internet to find solutions. Even if you just conduct business within your local community, you want to let people in that community know who you are, what your business is and that you are interested in helping them in any way possible. And rest assured, if you don’t, your competitors will!

Another good reason to put your business on the web is to network. Business is all about making connections with other people and every smart business person knows – it’s not what you know, it’s who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into a big deal. What if you could pass out your business card to thousands, maybe millions of potential clients? You can easily do this 24 hours a day, inexpensively and simply, on the internet.

You can also make your business information available to everyone who wants it without any additional effort. You can give them answers to questions like: What are your hours? What do you do? How can someone contact you? Where are you located? What products do you sell and how much do they cost? If you could keep your customers informed of every reason why they should do business with you, don’t you think you could do more business? Well, you can on the internet.

Hotels and restaurants take bookings and orders over the internet; you can book complicated travel arrangements from airfares to hire cars to cruises; you can communicate with friends and family all over the world via social media sites like Facebook and Twitter and LinkedIn; you can solve all kinds of problems and find unlimited information on just about any and every topic imaginable. In short, if your business is not on the internet, you will be missing out on enormous potential for people to find you every day. The following are some more good reasons why you should have a good website:

* To serve your customers!
* To increase public interest
* To release time sensitive material
* To sell things!
* To reach a highly desirable demographic market
* To answer frequently asked questions
* To stay in contact with sales people
* To open international markets
* To create 24 hour customer service
* To allow feedback from customers
* To reach the media with press releases
* To reach any specialised market!

Many companies are placing their entire catalogue of products on-line, and some have built elaborate database driven web applications that help web surfers buy their products and services and pay for them online. HOTSWOTS can setup an eCommerce site for you, allowing your customers to pay by credit card or PayPal. We make the whole process of getting your business on the web simple and easy!

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