Creating an Irresistible Brand
Irresistible brands will not only entice you to do business with them but will also turn you…
Branding Strategy for Beginners – Getting Started
‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s…
Everything You Need to Know for a Winning Website
Your website is the first impression someone gets of your business…. Everyone wants a winning website. Your website…
Marketing Mistakes to Never, Ever Make
‘A dream doesn’t become reality through magic; it takes sweat, determination and hard work.’ Marketing is imperative for…
5 Reasons to Brand Yourself
‘People do not buy goods and services, they buy relations, stories and magic.’ Seth Godin What is your…
Integrity – How SMEs Can Take on the Big Corporations
“One of the truest tests of integrity is its blunt refusal to be compromised.” Chinua Achebe. Integrity seems…
How to Survive Disruption to the Real Estate Industry
“Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.” Disruption, disruption, disruption –…
Branding – Can I Refresh My Brand?
“Your brand is what other people say when you’re not in the room.”– Jeff Bezos, Amazon. When…
Traditional offline marketing is dead
Well, that may not be the case totally! However, with traditional methods like newspaper advertising and yellow pages…
Your brand is not your logo
When people talk about creating a brand they are not just talking about your logo. Your logo is…
