How to Survive Disruption to the Real Estate Industry
"Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.” Disruption, disruption, disruption – it’s all we hear these days about many industries but in particular about disruption to the real estate industry. With the media’s relentless reporting
Branding – Can I Refresh My Brand?
“Your brand is what other people say when you’re not in the room.”– Jeff Bezos, Amazon. When asked by clients, can I refresh my brand, what is really being asked is can I refresh my brand identity. Your brand is how
Traditional offline marketing is dead
Well, that may not be the case totally! However, with traditional methods like newspaper advertising and yellow pages losing sales hand over fist, a strong online marketing strategy and presence should be part of your marketing strategy. The Internet is the