Branding Strategy for Beginners – Getting Started
‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.’ Seth Godin A brand is so much more than a great logo. Put simply,
How I used Pinterest to Increase my Blog Traffic for FREE
Did you know that you can increase your blog traffic using Pinterest? In this blog post I'm going to show you how you too can increase your blog traffic using Pinterest. Who knew that Pinterest is a search engine? Most people
How to Identify Your Ideal Customer or Avatar
‘Selling to everyone with a heartbeat means you don’t have your finger on the pulse of your ideal customer.’ Paul Reilly Most of us have made the mistake of wanting to market to ‘everyone’, particularly when we are starting out. We