Branding – Can I Refresh My Brand?
“Your brand is what other people say when you’re not in the room.”– Jeff Bezos, Amazon. When asked by clients, can I refresh my brand, what is really being asked is can I refresh my brand identity. Your brand is how
Tips for a great website – #6 database
Tip 6 - capture your visitors' details Building a marketing database of people who are interested in what you have to offer on your website should be a vital part of your website strategy. These are often referred to as ‘warm
Tips for a great website – #5 testimonials
Tip 5 - use plenty of testimonials on your website When people don’t know you, and you’re trying to get them to do something, there’s nothing better than third-party testimonials on your website to do your selling for you. It not