Integrated digital marketing strategy

One size fits all? Usually not.
Often the best solution for your digital marketing is a tailored mix of different services including free and paid campaigns. We have the experience and skills to ensure that our integrated strategies meet your business goals . Some examples of online marketing that we may take into account and incorporate are:

• Branding  - your branding requires consistency online.
• Website Design - your website is your business's face to the world.  Make sure it's designed for success.
• Search - Most research today is done online.  Does your business show up professionally on Google, on social media sites, on video channels and on Google My Business?
• Content - Content is the key to your digital marketing. Content includes website copy, images, videos, social media feeds and blog posts.  The more great content you can  produce, the more likely you are to be perceived as an authority in your industry.
• Social Media - Can you afford to ignore social media for your business?  It's where all your customers and clients are, so it would pay to have a strong presence.
• Email Marketing - Everyone should have email marketing software linked to their website.  Auto-responders (automated sales funnels) and customised designed newsletters are a great way to stay in touch with clients and customers.
• Search Engine Optimisation - Everyone wants to be top of the first page of Google.  This requires consistent, ongoing hard work but the basics can be set up on your website.
• Advertising - There are various places online to advertise with varying costs.  It will partly depend on your keywords and preferred platform e.g. Google Adwords, Facebook ads, Amazon ads etc.

There are many advantages to digital marketing over traditional offline marketing.  Starting with a strategy and some guidance is the best way to achieve a successful outcome.