generative Engine Optimisation – GEO
Be Recommended in AI Search
Search is evolving. People are no longer relying only on Google. They are asking AI platforms for answers, recommendations, and trusted businesses.
Generative Engine Optimisation (GEO) helps your business appear in these AI-generated responses. When someone asks for the services you offer, GEO increases the likelihood that your business is recognised, referenced, and recommended.
This is the next evolution of search visibility.
We help businesses appear in AI platforms such as ChatGPT, Google AI, Gemini, Claude, Perplexity, Microsoft Copilot and other generative search tools.
Why GEO Matters
AI platforms are rapidly becoming a trusted source of information. People use them to find businesses, compare options, and make decisions.
GEO helps position your business where these decisions are happening.
It:
- Increases your visibility in AI-generated answers
- Positions your business as credible and authoritative
- Reaches customers earlier in their decision process
- Strengthens your overall online presence
- Complements and enhances your existing SEO
Being visible in AI builds trust and attracts high-quality enquiries.
A Strategic, Future-Focused Approach
Generative search is reshaping how customers find businesses. Establishing your presence early provides a significant advantage.
Our approach focuses on building lasting authority, credibility, and visibility. The work strengthens your overall online presence and supports long-term growth.
This is not about short-term tactics. It’s about positioning your business for where search is going.
How GEO Works
AI platforms favour businesses that demonstrate strong authority, clarity, and consistency across the web.
We optimise your digital presence to ensure your business is clearly understood and recognised.
This includes:
- Structuring your website content for clarity and authority
- Strengthening your topical relevance in your industry
- Aligning your brand signals across multiple platforms
- Building trusted references and credibility signals
- Enhancing the connection between your website, services, and expertise
These signals increase the likelihood of your business being included in AI-generated responses.
GEO and SEO Work Together
Search engine optimisation remains the foundation of online visibility. GEO builds on that foundation and extends your reach into AI platforms.
Together, they ensure your business is visible across both traditional search and AI-driven search.
This creates stronger, more resilient visibility as search continues to evolve.
Position Your Business for the Future of Search
If you want your business recognised, trusted, and recommended in the next generation of search, Generative Engine Optimisation is a powerful step forward.