Spread the love
  
    
    

Tip 8 – keyword research & getting found

Keyword research is important for your website to get found when potential customers are looking for you.

Briefly, this is all about how potential customers and visitors will find you on the internet and the words they will type in to search for your site. Keywords are the meaningful words and phrases related to the topic of your page. Google, as well as other sites, offer the facility to do keyword research.

Keyword research tools

Keyword research tools give you a feeling for advertiser competition on a particular keyword. You can search either by using a thesaurus style function or by typing in either your website or a website in a similar industry area.  Semrush is probably one of the best keyword research sites but it does cost to use it.

Keywords and keyword phrases

Keywords and keyword phrases should be used throughout the body of your website. Your web developer will know how to include them in specific places on your website.  This is so that the search engines will ‘pick them up’ when they crawl the site. However, it is very important not to ‘over stuff’ your website and blog posts with keywords. Google and the major search engines consider this to be spamming and you can be penalised for this. Keywords and keyword phrases also need to be totally ‘relevant’ to your website page and the more relevant they are, the better you will do in the search engines.

Relevant keywords

You should select the most relevant 10-20 keywords/phrases to target.  Ultimately, these should be balanced between some of the more popular and a few niche keywords that you believe you can dominate. If your industry is very competitive e.g. website design, you may want to concentrate on including some pages around your niche.  For example, ‘WordPress websites’ or ‘Joomla websites’, as long as they are relevant to your content. Ensure that you keep all of your research.  It will continue to be valuable if you explore paid advertising or wish to broaden your optimisation at any time.

HotsWots is a website design and development business with personal customer service that encompasses cutting edge design with technical expertise and an understanding of online marketing & SEO. If you would like our copywriter to write your content so that it includes the best keywords or you would like us to do some keyword research for your niche or industry, contact us at http://www.hotswots.com

Like this article or found it helpful? Share it!

Join us for updates, tips and inspiration on Facebook , follow us on Instagram and check out our Pinterest images.

The following two tabs change content below.

Judith Shuttleworth

Judith Shuttleworth is the owner of HotsWots Digital and a Director of Open House ID, an app for real estate agents. We have a range of expertise in all aspects of digital marketing and provide personal customer service. Your success is our motivation.

Spread the love