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Mobile App Development

Mobile App Development

Mobile apps are increasingly popular due to the increase in smart phone usage.  App is short for ‘application’ – which is another name for a computer program. Mobile apps are programs used to enhance existing functionality, usually in a simple, more user-friendly way, for mobile devices as well as tablets and iPads.

Today’s smartphones come with powerful web browsers, meaning you can do pretty much anything you can do on a desktop computer in a phone’s browser. However, fiddling about with a URL etc on a mobile phone can still be awkward which is why many online sites and services now go down the app option so that everything is simpler and quicker to open and use.

Apps can build loyalty, increase revenue and business with targeted marketing strategies, integrate with 3rd party software and even disrupt entire industries with new ideas and technology.

 

Different Types of Apps

  • Simple Apps (3 or 4 screens only with basic functions e.g. recipe book)
  • Database Apps (if information needs to be stored, or saved or synced)
  • Multi-Feature/Enterprise Apps (like Facebook or Basecamp)
  • Games (which require high quality user experience, storyboards and mechanics that hook the user).

Price and time ranges to develop all these options vary accordingly.

 

Development Strategies

Web Apps - reach across platforms

Web apps offer versatility which is accessible through a web browser on any device with internet connectivity. Here's why they might be the perfect fit for your project:

  • Cross-Platform Compatibility: Reach users on various devices, including smartphones, tablets, and desktops, without the need for separate development efforts.
  • Cost Efficiency: Develop once, deploy everywhere. With a single code base, web apps streamline development and maintenance, saving both time and resources.
  • Instant Updates: Enjoy the freedom to push updates instantly, ensuring users always have access to the latest features and improvements.

Native Apps - performance

Native apps are tailored for specific platforms like iOS or Android, leveraging the full capabilities of each device. Here's why they stand out:

  • Optimised Performance: Utilise maximum potential of device hardware and software, delivering speed, responsiveness, and user experience.
  • Seamless Integration: Integrate seamlessly with device features like cameras, GPS, and push notifications.
  • Enhanced Security: Benefit from platform-specific security features, safeguarding user data and protecting against potential threats.

Hybrid Apps: balance performance and reach

Hybrid apps combine elements of both web and native development, offering a middle ground for flexibility and efficiency. Here's why they might be the ideal compromise:

  • Cost-Effective Development: Leverage web technologies like HTML, CSS, and JavaScript to build a single code base for multiple platforms, reducing development costs and time to market.
  • Cross-Platform Compatibility: Reach a broader audience across iOS and Android devices while maintaining a consistent user experience.
  • Offline Functionality: Utilise native device capabilities to enable offline access and seamless performance, even in areas with limited connectivity.

When it comes to cost-effective app development, the key lies in finding the right balance between functionality, user experience, and budget.

HotsWots Digital team include experienced iOS and Android developers who can turn your idea into a fully functional, attractive app.