Creating an Irresistible Brand
Irresistible brands will not only entice you to do business with them but will also turn you into their brand ambassador so that you promote them to all your friends and contacts. Ultimately this is what we should all be
Branding – Can I Refresh My Brand?
“Your brand is what other people say when you’re not in the room.”– Jeff Bezos, Amazon. When asked by clients, can I refresh my brand, what is really being asked is can I refresh my brand identity. Your brand is how
Your brand is not your logo
When people talk about creating a brand they are not just talking about your logo. Your logo is the visual symbol for your brand. Your brand is the way your business is perceived in the market place by your customers