5 Reasons to Brand Yourself
‘People do not buy goods and services, they buy relations, stories and magic.’ Seth Godin What is your brand, and do you need one? Your brand is what sets you and your business apart from everyone else, and yes you do
Traditional offline marketing is dead
Well, that may not be the case totally! However, with traditional methods like newspaper advertising and yellow pages losing sales hand over fist, a strong online marketing strategy and presence should be part of your marketing strategy. The Internet is the
Your brand is not your logo
When people talk about creating a brand they are not just talking about your logo. Your logo is the visual symbol for your brand. Your brand is the way your business is perceived in the market place by your customers